What a great evening we had last night! We attended the BAA REGGIE Awards ceremonies in Chicago where the best marketing campaigns from many of the world's leading brands and top ad agencies were honored for their outstanding creativity. Companies such as McDonald's, Ford, Target, Amazon, Nestle, Taco Bell, MillerCoors, Campbell's Soup and other industry stars won the prestigious Gold REGGIE Award for some incredible marketing campaigns.
Many of these companies spent millions of dollars on highly integrated, multi-faceted campaigns that incorporated just about every marketing tool you can imagine - TV campaigns, print ads, social media, couponing, in-store promotion, PR, experiential marketing, etc. Many of these entries were for global campaigns that appeared around the world. However, the big winner of the evening was Arc Worldwide/Leo Burnett USA for the incredible integrated campaign they created for the Chicago Shakespeare Theater. They won four Gold REGGIE's and the Super REGGIE for best overall campaign for a local theater with a budget under $10,000.
They accomplished this by creating a highly integrated campaign built around creating a fake copy of one of the world's most famous paintings, "Sunday on La Grand Jatte" by George Seurat, hanging it in the Chicago Art Museum and promoting it digitally, experientially, via social media, a traveling display, and much more. The campaign
generated over 8 million media impressions in just 24 hours, and generated the highest number of first-time guests in the theater’s history. The theatrical production being promoted in the campaign was "Sunday in The Park With George", which had to be extended one week to meet ticket demands.
The highly successful social media part of the campaign was created by Iris Mobile, our marketing partners. You can learn more about Iris Mobile here
The moral of the story is you don't always have to have huge budgets to create successful, award-winning campaigns - although it helps.