Relentless competition, fickle global markets and the evolving world of digital and social media can wreak havoc with even the best brand communications programs. H+A International helps companies integrate and optimize their traditional and digital MarCom strategies into highly successful MarCom programs.
Strategic Positioning and Messaging
We take a strategically creative approach to analyzing your current communications efforts and developing mutli-faceted MarCom programs that can help you surpass your goals and objectives. It all starts with positioning your products and services to your various target audiences in the most effective way and then developing specific messaging for each group.
These integrated techniques often include:
Integrated Public Relations
Whether it’s engaging with your target audiences via Social Media, placing an article in The Wall Street Journal, or creating a series of articles in key trade or consumer publications, H+A excels at keeping your company and brands ‘top-of-mind’. We develop multifaceted public relations programs that incorporate a variety of techniques to reach your target audiences, ranging from case histories and feature stories to ongoing media relations, innovative e-newsletters, social media engagement, media events and much more.
Direct Marketing (Digital and Print)
Breaking through the clutter! That’s the key with direct marketing. Whether it is animated e-mail campaigns, a 3D mailer or a Flash Mob, H+A specializes in creating strategically creative campaigns that get your message delivered to your target audiences in a compelling and memorable style.
We live and breathe social media communications every day. H+A International provides a full scope of social networking services for your company’s specific communities to drive the advantages and engagement that social media provides. From weekly blogs to daily posts, and whether it’s friends or fans, we engage in the most effective ways. Social media is constantly evolving and you need a partner that is at the cutting-edge of these changes. Regardless whether it is Facebook, Twitter, LinkedIn, YouTube, or blogging, we listen and connect to all your audiences and seamlessly incorporate your messaging into your integrated communications program.
Trade Show Promotions
Just because you built your booth, it doesn’t mean ‘they will come’. Successful trade show marketing requires a strategic plan with clearly defined goals and measurable ROI. It also requires compelling pre-show, onsite and post-show promotions to bring prospects into your booth and turn them into customers. When it comes to trade show marketing, no-one does it better than H+A.
We put ‘special’ into Special Events. Whether it's a press conference for 20 at a hot new restaurant or a party for 2,000 at a world-famous museum, we handle all the arrangements. Our objective is to reinforce your brand leadership and create effective one-on-one marketing opportunities in a social setting - not to just spend your money on a good time.
Creative / Design
Whether we create a banner ad, print ad, website or collateral materials, meeting your strategic goals drives our designs instead of the other way around. We ensure that our creative is synergistic with the marketing goals to be achieved and that it translates well across all MarCom disciplines, and if needed, also with non-US audiences.
H+A has implemented MarCom campaigns in over 30 countries via PR, advertising, direct/on-line marketing and top buyer trade show promotions. Technology allows us to execute these efforts from our headquarters in Chicago. However, if needed, we can also implement MarCom campaigns with in-country partners. At the same time, we assist non-US companies in launching their products and services into the US marketplace and expanding their market presence here.