There’s a lot of discussion these days in the B2B realm as to whether business-to-business product and service providers can truly benefit from social media campaigns. Here at H+A International we have some solid success stories on how we have used social media to promote trade shows and special events.  We have created and implemented Twitter campaigns for two clients that increased attendance by 20% at one event and drove booth traffic to participating exhibitors at a recent trade show. We have also created some social media programs that are in the beginning stages with our various clients that I’m confident will soon become very successful case histories.

However because social media is still so new to the B2B world I haven’t heard of many other success stories.  Have you?  Can you share any you are aware of?

Thanks