Articles from August 2009

How Social Media Makes You A Better Marketer

Calendar August 26, 2009 | Posted by Roger Halligan

Don’t worry; this isn’t going to be one of those tedious discussions about how embracing social media changes your marketing strategy from talking at someone to conversing with them.  Nor is it going to wax poetic about the virtues of being engaged online or the frightening pitfalls of not monitoring what others are saying about your [...]

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The Three Most Asked Questions On SM

Calendar August 20, 2009 | Posted by Roger Halligan

The Three Most Frequently Asked B2B Social Media Questions:
1. Who has time to participate in social media? I’m too busy working.
2. Why should I care what Oprah ate for breakfast?
3. What if people make negative comments about us?
We have helped several of our B2B clients successfully engage in the initially “scary“ social media universe and it always seems that [...]

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