Articles from September 2009
September 29, 2009 | Posted by Roger Halligan
In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event.
Your media and association partners, your exhibitors, industry influentials, and even your attendees need to step-up their efforts if you want to grow your event. Regardless of what they are doing now, [...]
Categories: Marketing Communications | 
Tags: Marketing Tools, News Releases, PR, Social Media, Trade Shows, Videos | 
No Comments »
September 22, 2009 | Posted by Noelle Kull
While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.
Categories: Housewares Marketing, Social Media Marketing | Tags: B2B, Business-to-Business, Facebook, Housewares, Marketing Communications, Social Media Programs, Twittering | No Comments »
September 3, 2009 | Posted by Tim Ward
Yes, the economy continues to place pressure on the HVACR industry across the country to provide more cost-effective solutions and services to their customers. But as we move into the last days of Summer and with Fall right around the corner, I’ve recently had several encouraging discussions with HVACR industry leaders (manufacturers, media, wholesalers and [...]
Categories: HVACR Marketing, Marketing Communications, Trade Show Marketing | Tags: Commercial Building, Construction, Economic Recovery, HVACR, Industrial Building, Residential Building, Sustainability, Trade Shows | No Comments »
September 1, 2009 | Posted by Roger Halligan
Many companies have a selection of white papers, newsletters, feature articles, videos and other valuable information that potentially could be great content for a variety of social media platforms. Unfortunately, much of this content resides on the company website and is seldom used – it’s part of the deck of cards but doesn’t get reshuffled and played again. Content is definitely the king but for the majority of B2B companies, the king is in repose when it comes to social media.
Categories: Social Media Marketing | Tags: B2B, Content, Links, ROI Analytics, Social Media | No Comments »
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