Articles from October 2009
October 28, 2009 | Posted by Roger Halligan
Most social media practitioners would agree that content is King when it comes to engaging and building online communities. However, the challenge is often determining where a company can access a fresh supply of interesting content to keep their social media outreach interesting and relevant?
The smart companies establish a Digital Resource Center where people can access [...]
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October 23, 2009 | Posted by Roger Halligan
As an ever-increasing number of companies expand their brands worldwide, exhibiting at international trade fairs continues to grow in importance. While exhibiting at international events can be very rewarding, it can also be a challenging and costly experience.
Here are five tips and guidelines from CEP International, a exhibit builder specializing in international trade show exhibiting, [...]
Categories: Trade Show Marketing | Tags: | No Comments »
October 14, 2009 | Posted by Roger Halligan
The economic recovery is coming, and depending on your market segment, it should arrive sometime in 2010. But regardless of when it happens, you can gain market share and an edge on your competitors by strategically positioning your brand right now. Here are five steps that can get your started:
1. Communicate Your New Advantages – [...]
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October 6, 2009 | Posted by Kari Brownsberger
In our last blog, we mentioned an exhibitor video we created to promote one of our clients. This video is just one of the several that we are working on for our trade show and event clients. But how can online videos help trade shows build awareness, attract exhibitors, and increase attendance?
Categories: Trade Show Marketing | Tags: Marketing Tools, Social Media, Trade Shows | No Comments »
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