Articles from January 2010

The Power of News Releases in the Age of Social Media

Calendar January 15, 2010 | Posted by Beate Halligan

You’d think that the continuing decline of traditional trade and consumer media would result in a corresponding decline in the need for Press Releases.
Not so…one can conclude from a recent study by the Pew Research Center’s Project for Excellence in Journalism. Deep cost containment in most media channels is resulting in less original ‘news’ reporting – instead [...]

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Two Winning New Year Resolutions

Calendar January 6, 2010 | Posted by Roger Halligan

Thankfully, a very difficult 2009 is finally behind us and we can now look forward to the new year with cautious optimism.  I agree with the economists who predict that business conditions will continue to improve throughout the year, depending on the markets you serve.
But regardless of the markets you serve, here are two new [...]

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