Articles from February 2010
February 26, 2010 | Posted by Roger Halligan
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As professional marketers we can drive sales by strategically and creatively promoting all the wonderful features and benefits of a product. However, if the product isn’t as good as we said it was, it ultimately it will fade away or fail. Let’s not fool ourselves into thinking that superior marketing will keep an inferior product alive forever.
Categories: Marketing Communications, Social Media Marketing | 
Tags: drive sales, gold medal, Olympics | 
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February 16, 2010 | Posted by Noelle Kull
In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]
Categories: Marketing Communications | Tags: Content, Flip Cameras, Marketing Communications, News Releases, Opportunities, PR | No Comments »
February 5, 2010 | Posted by Roger Halligan
There was a definite sense of optimism throughout the show floors. And as we all know, an optimistic outlook is one of the first steps to an economic recovery. What are you seeing/hearing out there?
Categories: Craft Industry Marketing, HVACR Marketing, Trade Show Marketing | Tags: Crafting, Economy, HVACR, Marketing Communications, Trade Shows | No Comments »
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