In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of your marketing communication messages.

1. For less than $200, a Flip video camera can help capture original content from a myriad of sources. Interviewing willing customers about their favorable experiences with your company’s products or events can not only lead to glowing testimonials for your company, but new insights to merits and advantages of your products or services that you may not be aware of yet.
2. Apply those favorable quotes to news releases your company distributes about new product launches or your events, and enjoy the added credibility they lend to news media beyond staple quotes from your company’s senior management.
3. Exceptionally strong quotes can also effectively be showcased throughout your marketing collateral and advertising materials. The first-hand experiences of happy customers speaks volumes – where sales messages alone can often fall short.
4. Did your video interviews reveal new insights you hadn’t considered about your company’s products, services or events? Why not blog about it, and invite reader comments to continue the information-sharing and content creation cycle?

Are you a marketer that’s found other creative ways to repurpose original content? Drop us a line – we’d love to hear about them!