September 22, 2009 | Posted by Noelle Kull
While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.
Categories: Housewares Marketing, Social Media Marketing | 
Tags: B2B, Business-to-Business, Facebook, Housewares, Marketing Communications, Social Media Programs, Twittering | 
No Comments »
September 1, 2009 | Posted by Roger Halligan
Many companies have a selection of white papers, newsletters, feature articles, videos and other valuable information that potentially could be great content for a variety of social media platforms. Unfortunately, much of this content resides on the company website and is seldom used – it’s part of the deck of cards but doesn’t get reshuffled and played again. Content is definitely the king but for the majority of B2B companies, the king is in repose when it comes to social media.
Categories: Social Media Marketing | Tags: B2B, Content, Links, ROI Analytics, Social Media | No Comments »
August 20, 2009 | Posted by Roger Halligan
The Three Most Frequently Asked B2B Social Media Questions:
1. Who has time to participate in social media? I’m too busy working.
2. Why should I care what Oprah ate for breakfast?
3. What if people make negative comments about us?
We have helped several of our B2B clients successfully engage in the initially “scary“ social media universe and it always seems that [...]
Categories: Social Media Marketing | Tags: B2B, Company, Customers, Products | No Comments »
July 7, 2009 | Posted by Roger Halligan
There’s a lot of discussion these days in the B2B realm as to whether business-to-business product and service providers can truly benefit from social media campaigns. Here at H+A International, we have some solid success stories on how we have used social media to promote trade shows and special events. We have created and implemented [...]
Categories: Social Media Marketing | Tags: B2B, Business-to-Business, Case Histories, Social Media, Social Media Programs, Success Stories | No Comments »
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