Doing it Right the First Time: Don’t Waste Your Social Media Dollars

Calendar September 22, 2009 | Posted by Noelle Kull

While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.

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Does Social Media Work For B2B?

Calendar July 7, 2009 | Posted by Roger Halligan

There’s a lot of discussion these days in the B2B realm as to whether business-to-business product and service providers can truly benefit from social media campaigns. Here at H+A International, we have some solid success stories on how we have used social media to promote trade shows and special events.  We have created and implemented [...]

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