February 16, 2010 | Posted by Noelle Kull
In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]
Categories: Marketing Communications | 
Tags: Content, Flip Cameras, Marketing Communications, News Releases, Opportunities, PR | 
No Comments »
September 1, 2009 | Posted by Roger Halligan
Many companies have a selection of white papers, newsletters, feature articles, videos and other valuable information that potentially could be great content for a variety of social media platforms. Unfortunately, much of this content resides on the company website and is seldom used – it’s part of the deck of cards but doesn’t get reshuffled and played again. Content is definitely the king but for the majority of B2B companies, the king is in repose when it comes to social media.
Categories: Social Media Marketing | Tags: B2B, Content, Links, ROI Analytics, Social Media | No Comments »
August 26, 2009 | Posted by Roger Halligan
Don’t worry; this isn’t going to be one of those tedious discussions about how embracing social media changes your marketing strategy from talking at someone to conversing with them. Nor is it going to wax poetic about the virtues of being engaged online or the frightening pitfalls of not monitoring what others are saying about your [...]
Categories: Social Media Marketing | Tags: Content, Industry Resource Center, Marketing Communications, Marketing Strategy, Opportunities, Social Media, Strategy | No Comments »
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