If Content is King and Links are Queen, Strategy is Your Ace In The Hole

Calendar September 1, 2009 | Posted by Roger Halligan

Many companies have a selection of white papers, newsletters, feature articles, videos and other valuable information that potentially could be great content for a variety of social media platforms. Unfortunately, much of this content resides on the company website and is seldom used – it’s part of the deck of cards but doesn’t get reshuffled and played again. Content is definitely the king but for the majority of B2B companies, the king is in repose when it comes to social media.

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