February 16, 2010 | Posted by Noelle Kull
In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]
Categories: Marketing Communications | 
Tags: Content, Flip Cameras, Marketing Communications, News Releases, Opportunities, PR | 
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February 5, 2010 | Posted by Roger Halligan
There was a definite sense of optimism throughout the show floors. And as we all know, an optimistic outlook is one of the first steps to an economic recovery. What are you seeing/hearing out there?
Categories: Craft Industry Marketing, HVACR Marketing, Trade Show Marketing | Tags: Crafting, Economy, HVACR, Marketing Communications, Trade Shows | No Comments »
November 24, 2009 | Posted by Roger Halligan
Despite the terrible economy and the many challenges we’ve all endured this year, there have been some interesting MarCom advancements that will help all of us be better marketers in 2010 and beyond.
Categories: Marketing Communications | Tags: Facebook, Flip Cameras, Marketing Communications, Marketing Strategy, Social Media Programs, Twittering | No Comments »
September 22, 2009 | Posted by Noelle Kull
While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.
Categories: Housewares Marketing, Social Media Marketing | Tags: B2B, Business-to-Business, Facebook, Housewares, Marketing Communications, Social Media Programs, Twittering | No Comments »
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