The Five MarCom Developments
I’m Thankful For

Despite the terrible economy and the many challenges we’ve all endured this year, there have been some interesting MarCom advancements that will help all of us be better marketers in 2010 and beyond.

How Social Media Makes You A Better Marketer

Don’t worry; this isn’t going to be one of those tedious discussions about how embracing social media changes your marketing strategy from talking at someone to conversing with them.  Nor is it going to wax poetic about the virtues of being engaged online or the frightening pitfalls of not monitoring what others are saying about your [...]