Is your lack of an integrated social media campaign beginning to impact your company's financial performance? We recently addressed the International Association of Exhibition and Events (IAEE) N.Y. Chapter about this topic and came away with some interesting observations:

• Since many of your key target audiences are already engaging on social media platforms (we can show you an easy way to identify them), you are missing an excellent opportunity to communicate with them an sell them your products and services. Moreover, your competitors may already be doing this and stealing your sales.

• Most social media programs are NOT part of an strategic, integrated plan. Most social media efforts started out by assigning a junior person to blog, Tweet, and engage groups via Facebook and LinkedIn. As a result, many companies don't feel their social media efforts are as successful as they could be.

• It is almost unanimously agreed that ideally a social media program should begin with a strategic marketing communications plan

• If you don't have a social media program in place, or if you need to integrate and enhance your current effort, you need to get started now. Every day you wait is costing your company money.

You can view our presentation on Slideshare here