Getting More Mileage Out of Your Marketing Message

Calendar February 16, 2010 | Posted by Noelle Kull

In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]

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How Social Media Makes You A Better Marketer

Calendar August 26, 2009 | Posted by Roger Halligan

Don’t worry; this isn’t going to be one of those tedious discussions about how embracing social media changes your marketing strategy from talking at someone to conversing with them.  Nor is it going to wax poetic about the virtues of being engaged online or the frightening pitfalls of not monitoring what others are saying about your [...]

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