Getting More Mileage Out of Your Marketing Message

Calendar February 16, 2010 | Posted by Noelle Kull

In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]

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Are Your Partners Pulling Their Weight?

Calendar September 29, 2009 | Posted by Roger Halligan

In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event.
Your media and association partners, your exhibitors, industry influentials, and even your attendees need to step-up their efforts if you want to grow your event. Regardless of what they are doing now, [...]

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