November 24, 2009 | Posted by Roger Halligan Despite the terrible economy and the many challenges we’ve all endured this year, there have been some interesting MarCom advancements that will help all of us be better marketers in 2010 and beyond.
Categories: Marketing Communications | 
Tags: Facebook, Flip Cameras, Marketing Communications, Marketing Strategy, Social Media Programs, Twittering | 
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November 4, 2009 | Posted by Noelle Kull A recent conversation I had with ScrapbookUpdate.com editor and social media guru Nancy Nally revealed that social media may also be the best tool in a business marketing communication arsenal for effective damage control.
Categories: Craft Industry Marketing, Marketing Communications, Social Media Marketing | Tags: Crafting, Damage Control, Reputation Management, Social Media, Social Media Programs | No Comments »
September 22, 2009 | Posted by Noelle Kull While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.
Categories: Housewares Marketing, Social Media Marketing | Tags: B2B, Business-to-Business, Facebook, Housewares, Marketing Communications, Social Media Programs, Twittering | No Comments »
July 7, 2009 | Posted by Roger Halligan There’s a lot of discussion these days in the B2B realm as to whether business-to-business product and service providers can truly benefit from social media campaigns. Here at H+A International, we have some solid success stories on how we have used social media to promote trade shows and special events. We have created and implemented [...]
Categories: Social Media Marketing | Tags: B2B, Business-to-Business, Case Histories, Social Media, Social Media Programs, Success Stories | No Comments »
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