November 4, 2009 | Posted by Noelle Kull
A recent conversation I had with ScrapbookUpdate.com editor and social media guru Nancy Nally revealed that social media may also be the best tool in a business marketing communication arsenal for effective damage control.
Categories: Craft Industry Marketing, Marketing Communications, Social Media Marketing | 
Tags: Crafting, Damage Control, Reputation Management, Social Media, Social Media Programs | 
No Comments »
October 6, 2009 | Posted by Kari Brownsberger
In our last blog, we mentioned an exhibitor video we created to promote one of our clients. This video is just one of the several that we are working on for our trade show and event clients. But how can online videos help trade shows build awareness, attract exhibitors, and increase attendance?
Categories: Trade Show Marketing | Tags: Marketing Tools, Social Media, Trade Shows | No Comments »
September 29, 2009 | Posted by Roger Halligan
In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event.
Your media and association partners, your exhibitors, industry influentials, and even your attendees need to step-up their efforts if you want to grow your event. Regardless of what they are doing now, [...]
Categories: Marketing Communications | Tags: Marketing Tools, News Releases, PR, Social Media, Trade Shows, Videos | No Comments »
September 1, 2009 | Posted by Roger Halligan
Many companies have a selection of white papers, newsletters, feature articles, videos and other valuable information that potentially could be great content for a variety of social media platforms. Unfortunately, much of this content resides on the company website and is seldom used – it’s part of the deck of cards but doesn’t get reshuffled and played again. Content is definitely the king but for the majority of B2B companies, the king is in repose when it comes to social media.
Categories: Social Media Marketing | Tags: B2B, Content, Links, ROI Analytics, Social Media | No Comments »
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