Does Social Media Work For B2B?

Calendar July 7, 2009 | Posted by Roger Halligan

There’s a lot of discussion these days in the B2B realm as to whether business-to-business product and service providers can truly benefit from social media campaigns. Here at H+A International, we have some solid success stories on how we have used social media to promote trade shows and special events.  We have created and implemented [...]

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Strategic Social Media

Calendar June 18, 2009 | Posted by Roger Halligan

a STRATEGIC social media program can be very beneficial to businesses of all sizes. Many companies forget that social media is just another marketing tool and to be effective it must be implemented very strategically.

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