February 5, 2010 | Posted by Roger Halligan There was a definite sense of optimism throughout the show floors. And as we all know, an optimistic outlook is one of the first steps to an economic recovery. What are you seeing/hearing out there?
Categories: Craft Industry Marketing, HVACR Marketing, Trade Show Marketing | 
Tags: Crafting, Economy, HVACR, Marketing Communications, Trade Shows | 
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October 6, 2009 | Posted by Kari Brownsberger In our last blog, we mentioned an exhibitor video we created to promote one of our clients. This video is just one of the several that we are working on for our trade show and event clients. But how can online videos help trade shows build awareness, attract exhibitors, and increase attendance?
Categories: Trade Show Marketing | Tags: Marketing Tools, Social Media, Trade Shows | No Comments »
September 29, 2009 | Posted by Roger Halligan In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event.
Your media and association partners, your exhibitors, industry influentials, and even your attendees need to step-up their efforts if you want to grow your event. Regardless of what they are doing now, [...]
Categories: Marketing Communications | Tags: Marketing Tools, News Releases, PR, Social Media, Trade Shows, Videos | No Comments »
September 3, 2009 | Posted by Tim Ward Yes, the economy continues to place pressure on the HVACR industry across the country to provide more cost-effective solutions and services to their customers. But as we move into the last days of Summer and with Fall right around the corner, I’ve recently had several encouraging discussions with HVACR industry leaders (manufacturers, media, wholesalers and [...]
Categories: HVACR Marketing, Marketing Communications, Trade Show Marketing | Tags: Commercial Building, Construction, Economic Recovery, HVACR, Industrial Building, Residential Building, Sustainability, Trade Shows | No Comments »
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