February 5, 2010 | Posted by Roger Halligan There was a definite sense of optimism throughout the show floors. And as we all know, an optimistic outlook is one of the first steps to an economic recovery. What are you seeing/hearing out there?
Categories: Craft Industry Marketing, HVACR Marketing, Trade Show Marketing | 
Tags: Crafting, Economy, HVACR, Marketing Communications, Trade Shows | 
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December 10, 2009 | Posted by Roger Halligan Most marketing pros are painfully aware of the beating that trade shows have taken as a result of the recessionary economy over the last several months. Even the strongest events have experienced declines in the number of exhibitors and attendees as many companies cut back on travel and trade show-related budgets.
And as a result of [...]
Categories: Craft Industry Marketing, HVACR Marketing, Housewares Marketing, Marketing Communications, Social Media Marketing, Trade Show Marketing | Tags: | No Comments »
November 11, 2009 | Posted by Roger Halligan While social media can be a highly effective strategic marketing tool in the B2B space, it seems that it has also spawned legions of people who feel compelled to weigh in on any and all topics with inane comments.
Yes social media is all about sharing various perspectives and opinions with colleagues around the world. However, one [...]
Categories: Craft Industry Marketing, HVACR Marketing, Housewares Marketing, Marketing Communications, Social Media Marketing, Trade Show Marketing | Tags: | No Comments »
November 4, 2009 | Posted by Noelle Kull A recent conversation I had with ScrapbookUpdate.com editor and social media guru Nancy Nally revealed that social media may also be the best tool in a business marketing communication arsenal for effective damage control.
Categories: Craft Industry Marketing, Marketing Communications, Social Media Marketing | Tags: Crafting, Damage Control, Reputation Management, Social Media, Social Media Programs | No Comments »
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