Posts belonging to Category 'Housewares Marketing'
December 10, 2009 | Posted by Roger Halligan
Most marketing pros are painfully aware of the beating that trade shows have taken as a result of the recessionary economy over the last several months. Even the strongest events have experienced declines in the number of exhibitors and attendees as many companies cut back on travel and trade show-related budgets.
And as a result of [...]
Categories: Craft Industry Marketing, HVACR Marketing, Housewares Marketing, Marketing Communications, Social Media Marketing, Trade Show Marketing | 
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November 11, 2009 | Posted by Roger Halligan
While social media can be a highly effective strategic marketing tool in the B2B space, it seems that it has also spawned legions of people who feel compelled to weigh in on any and all topics with inane comments.
Yes social media is all about sharing various perspectives and opinions with colleagues around the world. However, one [...]
Categories: Craft Industry Marketing, HVACR Marketing, Housewares Marketing, Marketing Communications, Social Media Marketing, Trade Show Marketing | Tags: | No Comments »
September 22, 2009 | Posted by Noelle Kull
While social media certainly offers new and exciting opportunities to speak directly with target housewares audiences, blindly jumping into social media without a strategic plan can rapidly result in wasted staff time and financial resources – both of which are likely already limited.
Categories: Housewares Marketing, Social Media Marketing | Tags: B2B, Business-to-Business, Facebook, Housewares, Marketing Communications, Social Media Programs, Twittering | No Comments »
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