Posts belonging to Category 'Marketing Communications'
March 5, 2010 | Posted by Tim Ward
With over 25 billion videos watched each and every month, web video offers an important opportunity for businesses to connect with a wider audience and at relatively inexpensive format. Here are three reasons why images can express ten thousand words.
Categories: Marketing Communications, Social Media Marketing, Trade Show Marketing, Video | 
Tags: business, communication, marketing, seo, testimonials, Video, website | 
No Comments »
February 26, 2010 | Posted by Roger Halligan
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As professional marketers we can drive sales by strategically and creatively promoting all the wonderful features and benefits of a product. However, if the product isn’t as good as we said it was, it ultimately it will fade away or fail. Let’s not fool ourselves into thinking that superior marketing will keep an inferior product alive forever.
Categories: Marketing Communications, Social Media Marketing | Tags: drive sales, gold medal, Olympics | No Comments »
February 16, 2010 | Posted by Noelle Kull
In today’s economy, where companies across all industry segments are operating with reduced staff and necessarily forced to do more with less, one of the easiest ways to gain economies of scale is to recycle the content your company creates. Following are just some of the ways you can get the more mileage out of [...]
Categories: Marketing Communications | Tags: Content, Flip Cameras, Marketing Communications, News Releases, Opportunities, PR | No Comments »
January 15, 2010 | Posted by Beate Halligan
You’d think that the continuing decline of traditional trade and consumer media would result in a corresponding decline in the need for Press Releases.
Not so…one can conclude from a recent study by the Pew Research Center’s Project for Excellence in Journalism. Deep cost containment in most media channels is resulting in less original ‘news’ reporting – instead [...]
Categories: Marketing Communications | Tags: | No Comments »
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